PromdiFarm: Mobile App & Web Design
Overview
Promdifarm is an Agri-Tech company that connects farmers directly to consumers by eliminating middlemen, allowing farmers to set their own prices and earn higher profits. We also built a closed-loop system that provides income for riders and pick-up points, promoting sustainable food supplies and economic growth.
Role
UX/UI
Graphic Designer
Social Media Manager
Industry
Logistic
E-Commerce
Year
2022-2023
Problem
Middleman is controlling the price of the produce goods from farmers that forced them to sell their crops at lowerprices.
Solutions
Ability to sell their own products.
Set their own prices.
Help with the distribution.
More profit.
Fresh healthy local goods.
Door-to-door delivery.
Accessibility directly to local farmers' products.
Design Solution
Research about the product
Create a Mood board for the direction of the brand
Create a Design System
Conducted stakeholder interview to understand their product.
Create a user interface to make it user friendly and scalable.
Social Media Content
I also handle social media graphic design, as I manage our social media presence. I create various types of content for Facebook, including eye-catching graphics and engaging visuals that resonate with our audience.
Video Documentary
I help edit the video documentary using Adobe Premiere Pro. The team went to Nueva Ejica to interview the farmer and learn about their current problems.
Outcome
Received positive feedback from stakeholders and customers.
Developed a scalable design system for website and mobile platforms.
Established clear branding for the product.
Improved design handoff speed by 50%.
